Evident from the emphasis given to AI in Saudi’s Vision 2030, it becomes imperative for organizations to incorporate AI across their business functions. Our paper: Future of AI in Marketing, focuses on a shift from what may be considered traditional marketing where perceptions and experiences dominate the market, to a more personal form of interaction between organizations and customers, driven by an AI-first approach.

The integration of AI into marketing is reshaping the business landscape in several ways such as customized marketing campaigns, communications, advertisements, content optimization and generation, audience segmentation, data collection, and analysis. 

With personalized marketing being a core value proposition for leveraging AI in marketing, it comes with several benefits for both global and regional organizations. Following a robust framework for AI’s adoption in marketing combined with a strategic plan can enable organizations to capture the full potential of AI in their marketing initiatives, giving them a competitive edge over others who are still using the traditional ways of marketing. In our article, we present the START framework which Rubix Connect team follows when helping their client adopt AI in their marketing agenda.